VALVe et Havok envoient partout dans le monde un communiqué de presse commun, annonçant le lancement prochain d’une campagne marketing basée sur l’utilisation du moteur physique Havok dans Half-Life 2. Ça nous fait vraiment très plaisir.[–SUITE–]Le communiqué de presse :
Havok and Valve Launch Marketing Campaign
« Using the right tools » creative highlights Valve’s use of Havok’s leading game dynamics in Half-Life® 2San Jose, California, March 24th 2004 – 2004 Game Developer’s Conference- Havok, developers of Havok 2 game dynamics, announced today a new marketing campaign that highlights Valve’s use of the industry’s leading physics technology in Half-Life® 2. The integration between Half-Life 2’s game environments and Havok’s dynamics engine provides a glimpse into the next generation of gaming. Players will experience an extraordinary level of physical interaction with the environment, redefining expectations of game play. The campaign will debut in early spring of 2004.
Powered by Valve’s Source Engine, Half-Life is one of the most anticipated games of the year. Havok is pleased to have provided dynamics technology for the game and Valve’s Source Engine toolset that will be made available to third-party developers. The inclusion of Havok technology in the Source SDK will provide a revolutionary system for Valve’s active MOD community and engine licensees to create unique and compelling games.
« Creating robust and responsive environments will be an essential component to successful next generation games, » said Gabe Newell, Valve’s managing director. « Havok dynamics was the clear choice for Half-Life 2 and the visceral experience Valve wants to bring to gamers. »
Gabe Newell, Valve Software Managing Director« Valve’s original Half-Life was recognized as a breakthrough game, changing the way we look at games and ultimately, changing what was possible. Half Life 2 will be a revolutionary new release, setting a new benchmark and redefining what we expect from games in the future. It will reveal how a truly physical world dramatically enhances the players’ experience. Games will never be the same again after Half-Life 2. Valve has the vision and the expertise to deliver this. And Havok is happy to play its part in contributing to Valve’s achievement. »
David O’Meara, CEO, Havok
